It is a very common situation for a small business owner (be it a creative venture, a healing profession or any kind of entrepreneurial adventure) when they look around on the website market they will come across this debate: WordPress versus Squarespace. I love how...
Why WordPress? In this article, I will cover how you can start creating your own website or blog. I suggest using WordPress, but why? If you look at the statistics WordPress is the most widely used website builder and it means more opportunities, more tools, more...
There are a lot of solutions to host classes, workshops, group coaching sessions, webinars online. My intention is to keep things very simple so I am going to list here one solution. I think it is the best solution when you are starting out. You might just need a...
Picking colors for a business usually part of branding, however for small businesses it often starts when setting up a website. Does color matter? According to surveys 85 percent of shoppers base their product purchasing decisions on color. I can relate to that....
Let me share with you some tips for writing a good landing (sales) page copy. Offer value Your offer has to focus on solving a problem your client has. It needs to resonate with their lives and offer something they really desire. Then go above and beyond with offering...
When I first started out building Wordpress websites I was surprised how it is dependent on knowing some coding (HTML, CSS and PHP is a must for WordPress). We are capable of creating complete magazines without coding, so why should a website be different? I was happy...
We are living in an information overload. It is started with the radio. Suddenly we were able to hear what's happening around the world. Wow cool, but it is overwhelming at the same time. Then came the television and now there is the internet. You can be connected to...
Search Engine Optimization (SEO) is an important concept for bloggers to understand. The key to SEO is learning how Google “sees” your website. One of the things that Google looks at is the name of your images. Let’s say that you have a picture of yourself as a...
Make your website convert - make your visitors stay Talking too much can be harmful to your business. It is essential to communicate clearly. And more is not always better. If you want to test how clearly you communicate on your website, do this test with somebody who...
What is a landing page? To put it very simply, a landing page is where your customer first land. Most of the time we call a sales page a landing page and the conversion for a sales page is fairly simple: you want to sell. Just a note, that even your home page is a...
Why would you want to use email marketing? Let's imagine, you have an online business and you already have a very nice website. Someone visits your website and really likes what you offer, but not ready to buy from you. It is harder to get to know you online than back...
Planning a website can feel overwhelming, especially when you do it for the first time and don’t know what to expect. Here is a brief list of all the things that might come up when you want to start a website. 1. Branding Branding is about who you want to be and...
I am going to list here the most important tactics that you must implement if you want to have more visitors on your blog and increase your traffic the right way. 1. Publish quality content regularly Content is still the king in online marketing and it is the best way...
It sounds like a scary thing but it is not. You can be flexible with your hosting and choose a hosting that is best for your actual needs, so don't be afraid of moving. The other thing is that hosting services is very similar to mobile service providers. They have so...
The size of the image you upload to your website is very important. It is important because if the image is too big, it will slow down the website speed. And the website speed also effects Google, and how your website will come up in the search engine. I use Photoshop...
For many of us technology seems overwhelming and hard to see if it makes life easier or not. Well it really depends on how we use it. It often adds to the overwhelming, because there is so many tools out there. Here in my blog, I would like to share some of my recent...
Here is a list of my favourite websites where you can find great photos you can use absolutely free for your blog:...
Blogs offer the perfect opportunity to share personal stories about your business, such as what inspired you to open your store, events you have attended, and personal stories featuring your products or services. It will make a...
A blog is not just a tool for self-expression, but a very effective way to market your business. It’s the most cost-effective way to attract customers who are searching online for exactly the products or services you provide. Why? 1. Google it Yes. You want to...